Break the Internet with Breakfast

Let’s be real. Breakfast isn’t just for mornings. It’s for midnight cram sessions, late-morning meetups, afternoon grazing and busy dinner rushes. No matter how you do breakfast, it’s all good and we want to see it between Jan. 27 – March 31, 2020!

Hurry! The first 200 students across the U.S. to post get a $20 Amazon gift card!

How to Enter:

  1. Take a picture of your favorite breakfast food item. This can be while you’re out with friends, taking a morning selfie, having a bite between classes or enjoying that perfect late-night snack.
  2. Post your photo on Instagram with a short description explaining how you do breakfast between now and March 31, 2020.
  3. Include #BreakfastTheInternet and #UWMadison.
  4. Earn an extra entry in the drawing by adding a hashtag with your favorite time to eat breakfast. Choose from: #MorningBreakfast #AfternoonBreakfast #EveningBreakfast #LateNightBreakfast

What You Can Win

  • First 200 students across the U.S. to post will receive a $20 Amazon gift card
  • One student out of all nationwide participants will be selected to receive a $500 Yeti gift card
  • The school with the most posts will receive a $2,000 donation along with a special free BreakFest event hosted on campus by Tyson Foods.