student participating in 100 hour challenge


Being a part of StartUp enabled me to attend exclusive events and meet the people who have done what I can’t wait to do.

Nathan Eggenberger, StartUp Resident


ERLC residents studying in Sellery Hall

MHR 320: New Ventures in Business, the Arts and Social Entrepreneurship | 3 Credits

StartUp residents have the opportunity to enroll in a cutting-edge, three-credit course on entrepreneurship, MHR 236-365 (Sec. 1): Entrepreneurship in Business, the Arts and Nonprofits. This course is designed specifically for StartUp residents, and will help them gain conceptual frameworks, as a world citizen, for exploring entrepreneurship in society. Students will also gain practical tools for being entrepreneurial in managing and shaping your career. Coursework will allow students to practice creating and recognizing opportunities, enlisting others, finding funds, and pursuing vision. Because this course offers insight into entrepreneurial careers in business, arts, science, engineering, and law, residents will also be able to meet top-ranked UW professors in similar fields to discuss their work and successes.

Programs and Activities

The 100-Hour Challenge is one of the most popular community highlights of the year. This contest challenges the inventiveness, resourcefulness and creativity of students, as they are required to create and pitch a valuable, innovative or socially beneficial product or service using materials from UW SWAP (Surplus with a Purpose)…all in only 100 hour’s time. All participants must upload either a digital photo or video of their invention that the public can access for judging purposes.

In addition to this contest, StartUp also offers many other ways for residents to get involved by offering monthly dinners with area entrepreneurs and business leaders, providing a forum for making connections and learning from others willing to share their experiences and guidance. Some of these dinners have even spawned entrepreneurial ideas for residents that have led to using funds allocated within StartUp to assist students in creating their own business ventures.

Some of StartUp’s yearly signature events include:

  • 100-Hour Challenge
  • Dream Big Grants
  • Monthly Community Dinners with members of the Madison-area entrepreneurial community
  • Resume and elevator pitch workshops
  • Chicago trip


INSITE Entrepreneurship Guide

The most authoritative source on campus for entrepreneurship resources.

StartUp Campus Partners

StartUp is connected to a campus network of entrepreneurial seminars, classes, and events. Visit some of these sites to get a feel for some of the campus partners we will be working with when you arrive.

Our E-ship community includes faculty, students, business leaders, and campus partners. You can have access to our rich professional network by joining StartUp.

Law and Entrepreneurship Clinic

The University of Wisconsin Law School’s Law & Entrepreneurship Clinic provides free legal services to help entrepreneurs and small business owners realize their potential. Visit for more information.

StartUp Professional Staff

Naeelah Chism

Position title: Residence Life Coordinator

Sari Judge

Position title: Program Coordinator

Scott Seyforth

Position title: Assistant Director of Residence Life

John Surdyk

Position title: Faculty Director of StartUp
Faculty Associate of School of Business