University of Wisconsin–Madison

Gordon Avenue Market

Gordon Vector

Gordon Dining & Event Center
770 W. Dayton St.
Map
Office: 608-262-9471

Gordon Avenue Market is the large dining marketplace that serves the Southeast Neighborhood of campus. Gordon Avenue Market is located near Merit, Ogg, Sellery, and Witte Hall, and is open for meals throughout the day.

Equipped with 12 different stations, Gordon offers customers a wide variety of meals and snacks. The dining area includes an assortment of seating options for secluded study breaks, booths to share with floor mates, and tables by the fireplace with views of East Campus Mall.

Accepted forms of payment at Gordon Avenue Market include Meal Swipes, Wiscard, Visa, Discover, and MasterCard. To keep cashier lines moving quickly, cash or check are not accepted here.

All-You-Care-To-Eat-Service

Gordon Avenue Market offers all-you-care-to-eat (buffet style) service for breakfast, lunch, and dinner. This means diners will pay for their meal upon entry to the market. No outside carry-in food will be allowed during these meal periods.

Please note: Gordon Avenue Market and dining room will be closed in-between meal service.

Additional Options

Our Flamingo Run convenience store and the Southeast Café at Gordon Avenue offer à la carte service (pay for what you take).

Gordon Exterior Red
Gordon Avenue Market logo

2025-26 Academic Year Hours*

Monday – Friday:

  • Breakfast: 7 a.m. – 10 a.m.
  • Lunch: 11 a.m. – 4 p.m.
  • Dinner: 4 p.m. – 8:30 p.m.
  • Flamingo Run: 10 a.m. – 11 p.m.
  • Southeast Café: 7 a.m. – 4 p.m.

Saturday – Sunday:

  • Brunch: 9 a.m. – 2 p.m.
  • Dinner: 4 p.m. – 8:30 p.m.
  • Flamingo Run: 10 a.m. – 11 p.m.
  • Southeast Café: Closed

*Hours may vary. See our full operating schedule for details.

Door Prices

  • Breakfast: $9.49
  • Lunch: $12.99
  • Dinner: $13.25

Stations at Gordon Avenue Market

spaghetti and meatballs

Buona Cucina offers daily pasta selections, featuring signature marinara sauce and other house-prepared sauces, rustic Italian entrees and accompaniments.

Salmon

1849 serves home-style comfort foods. It’s the place to find traditional favorites such as fried chicken, mashed potatoes and gravy, chef-carved roast meats, and smokehouse BBQ flavors from around the country.

Cake

Buckingham Bakery offers fresh-baked goods morning, noon, and night. Muffins, bagels, pastries, cookies, bars, and an array of hot and cold desserts will display in a home-kitchen setting. A cereal station is part of this venue.

Sandwich

Delicious features made-to-order deli, panini sandwiches and wraps served on an array of freshly baked bread and roll choices.

Pepperoni Pizza

Capital City Pizza Company offers signature pizza, calzones and breadsticks prepared to order and hearth baked in custom oven.

breakfast sandwich

Eggcetera is the only place where you can get hot breakfast food anytime you want.

Burger and fries

Fired Up serves freshly grilled burgers and veggie burgers, chicken breasts, other grilled sandwiches, and french fries.

Salad

Great Greens features a bountiful bar of freshly prepared greens, fruit and vegetable toppings, and mixed salads for diners to craft the ultimate salad, as well as house-prepared soups.

Food Photography

Global Kitchen includes a number of ethnic entrées and sides from all corners of the globe with the menu varying daily.

taco salad

Qué Rico has daily specials of Tex-Mex fare, including tacos, taco salads, burritos, quesadillas – all prepared to order.

Healthy fruit and snack bag

The Flamingo Run convenience store has brand-name items for purchase like bottled beverages, groceries, health and beauty aids, school supplies, and snacks in a hip retail setting.

Four acai bowls

Southeast Café offers smoothies, made-to-order acai bowls, healthy food options, fresh pastries, and a variety of grab & go items.

Gordon Avenue Market - dining market, exterior, dining area

Gordon Avenue Market Staff

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